How one Truman grad became a successful radio producer.
When your heart patters for journalism but you find yourself in the steady rhythm of a sales job, you can't help but lose your professional heartbeat. So it went for Stacy Wright, a sales rep at Kraft who had moved up the corporate ladder but felt neither challenged nor fulfilled.
When Stacy, a Truman journalism grad, heard about an opening for a production assistant for the television show "Upfront with Jesse Jackson," she leaped at the opportunity. After her first day of part-time work behind the scenes, she said to herself,
If I could leave my job for this show today, I would.
As fate would have it, two years later and a TV show and radio show under her belt, Stacy left Kraft to be a full-time producer for Rev. Jackson's daughter's radio show, "The Santita Jackson Show" on Chicago's WVON 1690AM. A successful producer, Stacy shares how Truman prepared her to thrive in the media:
Worldview Confidence: As a producer, you have to know a little bit about a lot of different topics. Stacy says, "This speaks to my experience at Trumanlearning so much about so many different things. Because of my liberal arts education, I'm not intimidated by people regardless of who they are and what their backgrounds are. I can approach them with confidence."
Interviewing: As a producer, Stacy has to get the best out of her guests to make the show a success. She credits her natural ability to do this to her work as a television reporter for Truman's "TruNews" and the
Index. She's a pro at getting people to open up, and there's "nothing better than having that conversation translated over the airwaves."
Research: A large chunk of a producer's work is related to "looking for that one thing that other shows have missed." Even if she's working on a story already covered by the media, Stacy works hard to "make it stand out and speak to her show's demographic." It's all about finding the stories that people may not know they're interested in and making them interestingsomething she likewise credits Truman for giving her an opportunity to hone through coursework and involvement with "TruNews" and the
Index.
Covering Your Bases: Producing is behind-the-scenes work; it's what makes your talent look great! This means Stacy has spent many sleepless nights preparing for an upcoming show. If you don't have all the information at hand, the show may flopwhich means you lose credibility. Deadlines are a way of life, and something she was familiar with back at her days at Truman. There, she had to have stories done by deadline, have adequate footage, and reliable sources. Stacy says, "At the end of the day, if it goes well, you get the accolades, but if it falls flat, you are responsible.
In the end, "it's all worth it," says Stacy, "when listeners call in and talk about how the show speaks to them. And every time I'm on the air, I learn a little bit more about myself, history as an African American, and how the world works."